MEET THE FOUNDER

WHY DID YOU CALL IT ATTUALE? WHY CONTEMPORARY IN ITALIAN?


When I started ATTUALE, I wanted to find one single word in my mother tongue that would summarise and capture the essence of the message I want to brand to encapsulate.

Even though ATTUALE is driven by strong and solid traditions – that also guide me as a person – everything about it is portrayed in contemporary terms, from the brands, the aesthetics and the technology.




WHO IS THE ATTUALE WOMAN?


The ATTUALE woman is contemporary, driven and in Italian we would say "acqua e sapone"; she is a natural beauty.

WHY THE IMPORTANCE ON CONSCIOUSNESS?


Having grown up in a family of conscious and transparent entrepreneurs, I understand that ethics and business are not an easy mix, and that is why I choose to be conscious. I want to find and understand the meaning behind everything I do, or else I am not able to fight for it.




TELL US ABOUT ATTUALE’S SUSTAINABLE SENTIBILITY AND PRACTICES?


We start from the small things, asking ourselves how we can reduce in even the most ordinary of decisions. We are extremely attentive to details, continually challenging ourselves to think how we can take a more conscious approach to business. For example: instead of printing thank you cards with each purchase, only first-time purchases will receive one, reducing our paper usage and unnecessary waste. And when it comes to packaging; we used the minimum. Our products will be delivered in reusable bags made from recycled materials.




WHAT CAN WE EXPECT FROM ATTUALE?


Passion.

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